Category Archives: Hospitality Marketing Solutions

Ethicurean Restaurant Announces Closure

The Ethicurean Restaurant Announces October Closure

The Ethicurean Restaurant, Nr Bristol announces October Closure, Celebrating a Legacy of Ethical Dining

After thirteen incredible years, The Ethicurean restaurant at Barley Wood Garden will close its doors in October 2023.

With Co-Owner Matthew Pennington based in Scotland and Chef Owner Mark McCabe excited to embrace some exciting new projects, the senior team agree that time is right to let go of the venue in Wrington.

A personal favourite of ours, we pay tribute to the team and amazing achievements. 

The Ethicurean team are committed to going out with a bang and celebrating the season end in style, welcoming their valued guests who are visiting for the last time, or indeed for the first time, in this beautiful location. With a whole host of exciting events planned for one long summer party (to be announced soon) they are excited to host guests new and old with their trademark warm service and incredible food, shining a spotlight on their producers and farming partners, without whose support the restaurant couldn’t provide the exceptional experience which it does.

Founded by Matthew in 2008, The Ethicurean has spent over a decade celebrating sustainable British dining, working with talented growers, makers and suppliers who have shared Matthew and Mark’s vision for a gentle footprint on the planet and responsible practices. From the outset, their dedication to ethical practices set them apart, having been awarded a Michelin Green star in 2022 and a plethora of other industry awards for their commitment to sustainability.

Matthew Pennington says of the closure ‘What a decade and a bit it has been! We are beyond grateful to each and every one of our gorgeous customers for their loyalty, friendship and support over the years. It has been an incredible journey and an overwhelmingly enjoyable one.’

‘To our staff, past and present, all wonderful characters, you helped to shape the restaurant and make it the very warm and welcoming place it is and enabled us to bring our vision to life for customers – thank you. ‘

Bookings are now open until the end of September for The Full Experience, Saturday, and Sunday Lunch and Wednesday Suppers.

The Ethicurean brand will live on – Matthew has a never-ending list of creative ideas and Mark will undoubtedly keep cooking, creating and inspiring.

www.theethicurean.com

The Ethicurean

Barley Wood Walled Garden

Wrington

Bristol

BS40 5SA

*****

01934 245 888

info@theethicurean.com

Gift Voucher and Experience Solutions For Restaurants

As leading providers of commission-free gift voucher and dining experience solutions, we asked our customers why they like our system, over and above others. Below are just some of their (and our) answers.  13 reasons and ways to deliver commission-free gift voucher and experience solutions: 1. Increased revenue: Offering gift vouchers for restaurants can help boost [...]

Which restaurant online reservations system?

There are several online table reservation systems available in the UK, and the best option for your restaurant or establishment may depend on your specific needs and requirements. Many offer features, functions and facilities that may sound useful, but may never be used, especially if you do not have the in-house expertise to maximise these, […]

Time For ‘Healthy’ Summer Drinks from ANON

As Spring races onwards, the weather’s getting balmier and as we approach Summer, pub gardens from the coasts of Cornwall to the wilds of Wales have dusted off their outdoor furniture and polished up their cask ale taps, ready to serve eager crowds. Pub and restaurant gardens will likely become a hub of activity this [...]

Chef Adam Handling to launch first new venue outside London

On May 17th, renowned Chef Adam Handling will be opening his first ever venue outside of London - The Loch & The Tyne, a restaurant, pub, and rooms in the countryside of Old Windsor. Following an unprecedented year for the hospitality industry, including the closure of two of his own restaurants, Adam is determined his [...]

Michelin Guide Great Britain and Ireland 2021: Relevance or Revelation?

HOSPITALITY FORUM REPORTFollowing Michelin’s announcement that its annual guide would switch to a virtual 'digital only' format and be delayed until January 25th 2021 for their Great Britain & Ireland edition, to be held at a closed event at The Dorchester, 'highlighting the resilience, quality and potential of the industry across the UK and Ireland', [...]

Leading Chefs Push The Boundaries Beyond Lock-down

HOSPITALITY FORUM REPORTOver the coming weeks, The Greatest British Company are hosting a series of industry forums where we’ll invite industry professionals and influencers to explore and debate the current challenging climate. Our aim is to identify how our hospitality sector can not only survive through this crisis – but hopefully thrive. Following Thursday’s second [...]

Michelin Guide UK 2021 Announcement

With the announcement that Michelin are to delay the release of their guide, the question has to be asked what relevance, if any, the industry guides and related publications now have.  With the decimation of the hospitality industry, chefs and restaurants have enough to deal with in terms of continuing to exist, never mind trying [...]

Recession challenges for Michelin hospitality marketing

As an official recession is announced, it continues to be a challenging time for the hospitality industry. The future remains challenging as we discussed previously, planning and adapting to change has become a crucial necessity. Experiences industry leaders share their views. National Support. Regional initiatives. On announcement of Eat Out to Help Out Government scheme, many [...]

Hospitality Marketing News Feed September

Sustainable Experience Led Marketing Support, For The Hospitality Industry. September 2020 Dear Hospitality Industry Partner, Last month saw the confirmation the country has slipped into recession. A further blow for the Hospitality Industry, already under immense pressure. Our team were active through the last one from 2008/9 where we helped support our clients through a [...]

Hospitality Marketing News Feed July

Sustainable Experience Led Marketing Support, For The Hospitality Industry. July 2020 View an HTML image rich version of this industry news update here Dear Hospitality Industry Partner, As our industry begins to emerge from lock-down, it is clear that monumental challenges are ahead for all. We anticipate more lock-downs will follow and predictions for another [...]

Willie-Harcourt-Cooze-Chocolate-Experience

Allergy Friendly Single Estate Chocolate For Chefs

Introducing allergy friendly chocolate, by Willie Harcourt-Cooze

As the demands of allergy sufferers, lifestyle choices and dietary needs place increasing pressure on hospitality industry kitchens, which are already suffering from staffing challenges and increased operating costs, sourcing a range of top quality chocolate which is suitable for almost every allergy request and even ticks the ethical box, can certainly enhance your operation, and remove yet another headache.

Fine flavoured and allergy-free cooking chocolate made from single estate cocoa beans, such as that created by Willie Harcourt-Cooze, owner of Willie’s Cacao, located and produced in Devon,  offers several benefits for chefs to cater for individuals with food allergies or dietary restrictions.

At a recent industry event, we met up with Willie and discovered his passion for excellence and visions for supplying the industry’s top kitchens with his single estate, allergy friendly cacao.

Here are some advantages of sourcing Willies Cacao for your kitchens :

  1. Allergen-friendly: Allergy-free cooking chocolate is specifically formulated to be free from common allergens such as milk, nuts, soy, and gluten as well as ‘nasties’ such as lecithins, fats and fillers. It is suitable for individuals with food allergies, intolerances, or sensitivities to these ingredients, allowing them to enjoy chocolate without worrying about adverse reactions. Willie is now making and supplying vegan milk and white couverture chocolates alongside their traditional ranges.
  2. Safe alternative: For people with severe allergies, finding safe food options can be challenging. Allergy-free cooking chocolate provides a safe alternative to traditional chocolates, allowing individuals to indulge in their love for chocolate without compromising their health.
  3. Pure and clean: Willie’s dark couverture chocolates simply contain cacao, raw cane sugar and natural cocoa butter. This is the perfect canvas for a chef, as there is no vanilla or lecithin to muddy the pure flavours of the cacao.
  4. Single estate chocolates with distinct flavour profiles for different uses: Single estate chocolates have incredible depth and distinct flavour profiles that reflect the terroir of the specific region where the cocoa beans were grown. The fine cocoa beans are sourced from single plantations or estates, in Willie’s case from his close network of trusted single estate growers scattered around the world, particularly in South America. Choose the bean type that is perfect for your recipe.
  5. Quality and craftsmanship: Allergy-free cooking chocolates made from single estate cocoa beans often prioritise quality and craftsmanship over volume. These chocolates are typically produced in smaller batches taking up to 3 weeks compared to industrial chocolates made in a few hours at high temperatures. This protects the fine flavours of the beans and allows for greater attention to detail and quality control. As a result, you can expect a superior taste and texture compared to mass-produced chocolates.
  6. Ethical and sustainable sourcing: Single estate chocolate producers such as Willie have a strong focus on ethical and sustainable sourcing practices. Working directly with cocoa farmers, going beyond the usual ‘fairtrade’ tag, consistently paying higher prices and supporting local communities.
  7. Allergy and guilt-free: By choosing allergy-free cooking chocolate made from single estate cocoa beans, you can enjoy your chocolate guilt-free, knowing that it has been produced with environmentally and socially responsible practices.
  8. Versatility in cooking and baking: Allergy-free cooking chocolate can be used in a wide range of recipes and culinary applications. Whether you’re making cookies, cakes, brownies, or other desserts, allergy-free cooking chocolate will provide the same flavour and texture as traditional chocolate, allowing you to create delicious treats that everyone can enjoy.

Willie’s Cacao is already a  favourite of those within the industry who are known for their discerning palate and sourcing ethics, which includes Yotam Ottolenghi, Mark Hix, James Martin and Marco Pierre-White, to name a few.  Alongside these industry leading individuals, there are the growing masses of discerning diners seeking allergy free alternatives, and those with clear ethics on where their favourite ingredients are sourced. Isn’t it time you joined the single estate chocolate revolution?

Increasingly our hospitality, catering and independent chef customers are seeking out allergy friendly chocolate, but without compromising flavour notes or texture. It seems our creations deliver exactly that combination.

Willie Harcourt-Cooze

For further information, samples of Willie’s cooking chocolate range, or trade discounts, please contact us below, or Willie & Emma at Willies Cacao here.

Note: Unpaid non-commercial feature.

Willies Cacao Pod Selecting

Why Engage with a Hospitality Marketing Consultant?

As all hospitality industry venues are facing increasing costs, low staffing issues, and wider digital marketing challenges. There are now more reasons to engage with an experienced Marketing Consultant who specialises in the hospitality industry, like our founder James Day. Now is the best time to look at a fresh new approach to your marketing [...]

Which restaurant online reservations system?

There are several online table reservation systems available in the UK, and the best option for your restaurant or establishment may depend on your specific needs and requirements. Many offer features, functions and facilities that may sound useful, but may never be used, especially if you do not have the in-house expertise to maximise these, […]

Online Table Reservations: 7 reasons you should embrace new technology

As all hospitality industry venues face increasing costs, now is the best time to look at removing pricey per-booking and referral fees from your existing online booking system, for a flat fee solution.  Online booking for restaurants is becoming increasingly important in today's digital age, but which online reservations provider should you choose? We researched [...]

Restaurant Gift Voucher and Experience Solutions

Gift Voucher and Experience Solutions For Restaurants

As leading providers of commission-free gift voucher and dining experience solutions, we asked our customers why they like our system, over and above others. Below are just some of their (and our) answers. 

13 reasons and ways to deliver commission-free gift voucher and experience solutions:

1. Increased revenue: Offering gift vouchers for restaurants can help boost sales, as people are more likely to buy them as gifts for special occasions like birthdays, anniversaries, or holidays. This can help increase revenue for the restaurant.
2. Customer retention: Gift vouchers can help to retain customers, as they provide an incentive for customers to return to the restaurant. If the recipient of the gift voucher has a positive experience, they are likely to become a repeat customer.
3. Brand awareness: Gift vouchers can help to increase brand awareness of your venue, as they provide an opportunity for people who may not have heard of the restaurant to learn about it. This can help to attract new customers and build a loyal customer base.
4. Convenience: Gift vouchers are a convenient way for people to purchase gifts for their friends and family members, as they can be easily purchased online or at the restaurant.
5. Customisation: Our gift vouchers can be customised to fit different occasions and price points. For example, a you might offer gift vouchers for a specific amount or for a specific menu item or package, or even as part of the growing ‘experiential’ gift market.
6. Reduced financial risk: Gift vouchers can help to reduce the financial risk associated with gift-giving, as the purchaser knows exactly how much they will be spending and the recipient is free to choose their own meal or experience.
7. Increased foot-fall traffic: Offering gift vouchers can help to increase foot traffic to your restaurant, as the recipients of the vouchers are likely to bring additional guests with them. This can help to boost sales and create a positive atmosphere in the restaurant. DATA is also gathered, so you can target with additional email communications.
8. Experience Growth: Capitalise on gifting gourmet experiences, such as meal for two with a welcome glass of fizz, or bottle of wine, a tasting menu or even an overnight dine and stay package. As leading providers of these ‘Gourmet Experiences’ which do not show a value so the gifter doesn’t have to put a ‘value’ on their gift and the recipient receives an extra surprise.
9. Sell ahead of quiet periods: Sell special offer gift vouchers with dates to be used during your known quiet periods to guarantee footfall through the door.
10. Take advantage of impulse buyers: So many people now buy on impulse, making it easy to buy from you at the time they are looking (24/7) means you can convert more lookers into buyers whenever, wherever and no matter the time of day they are looking.
11. Not limited to a local audience: because of the very nature of a gift voucher being purchased for a gift, you are no longer only selling to a local audience and gift vouchers can be purchased by relatives and friends overseas for friends and family that they know and love your venue.
12. Build a loyal audience: offering gift vouchers is a great way to build a contact list, the money is in the list and being able to access your own sales data, and contact details allows you to re-target customers with new offers and promotions reducing your reliance on 3rd party experience company.
13. The Freedom to set up and sell whatever you want: Access your own admin control panel and set up and sell any type of gift voucher you would like to, as well as setting your own pricing and policies.

If that’s not enough, our gift vouchers are delivered with NO SET UP FEE! Consumers pay for their P&P and all you pay for is a flat rate credit charge of 5% + Vat on sales!
Our teams take out all the hassle, by processing and sending out the orders, 247!

CONTACT US FOR MORE DETAILS BELOW

Why Engage with a Hospitality Marketing Consultant?

As all hospitality industry venues are facing increasing costs, low staffing issues, and wider digital marketing challenges. There are now more reasons to engage with an experienced Marketing Consultant who specialises in the hospitality industry, like our founder James Day. Now is the best time to look at a fresh new approach to your marketing [...]

Which restaurant online reservations system?

There are several online table reservation systems available in the UK, and the best option for your restaurant or establishment may depend on your specific needs and requirements. Many offer features, functions and facilities that may sound useful, but may never be used, especially if you do not have the in-house expertise to maximise these, […]

Online Table Reservations: 7 reasons you should embrace new technology

As all hospitality industry venues face increasing costs, now is the best time to look at removing pricey per-booking and referral fees from your existing online booking system, for a flat fee solution.  Online booking for restaurants is becoming increasingly important in today's digital age, but which online reservations provider should you choose? We researched [...]

Restaurant email marketing tips

Hospitality Email Marketing Tips and Benefits

As all hospitality industry venues are facing increasing costs, low staffing issues, and wider digital marketing challenges. There are now more reasons to engage with your customers, manage your data, and share your business benefits in an efficient and effective way, providing you many happy returns! Now is the best time to take back control of your business, and look at a fresh new approach to your marketing needs.

Restaurant email marketing can have several benefits for your hospitality business, including:

  1. Increased sales: Email marketing can be an effective way to promote specials, discounts, and events hosted in your restaurant or venue. This can help increase sales and drive more business to your restaurant.
    Our tried and tested email communications generate tangible returns, including open rates of over 40%, which are almost double industry average, resulting in high bookings rates and sales.  
  2. Improved customer retention: By regularly emailing your customers with personalised content and offers, you can increase customer loyalty and retention. This helps build a stronger relationship with your customers and encourage them to return to your restaurant again and again.
    We help you build loyalty and encourage frequency of visits to your restaurant at key times, especially quieter times when you need to fill extra covers. 
  3. Enhanced brand awareness: Email marketing can help to build brand awareness by keeping your restaurant top of mind with your customers. By regularly sending emails with engaging content and promotions, we can help you ensure that your customers are always aware of your restaurant and what it has to offer.
    Email marketing on behalf of our customers has resulted in an increase in visits, including instant returns from those who openly admit they had not been for a while, and the email prompted a re-visit and even party bookings. 
  4. Targeted marketing: Email marketing allows you to target specific customer segments with personalised messages and offers. By segmenting your email list based on customer preferences, demographics, or purchase history, you can create more targeted and effective marketing campaigns.
    Some online restaurant booking providers allow customer segmentation when they book and future targeting which we can help you tap into, or we can help you segment a wider, more general database list into categories for improved conversions. 
  5. Cost-effective: Compared to other marketing channels, email marketing is relatively inexpensive and can provide a high return on investment. This makes it an attractive option for restaurants with limited marketing budgets.
    Most restaurants have a customer database, some clients don’t even know about! From website contact forms, newsletter sign-ups and automated systems. As long as the customer has ‘opted in’ we can assist you in un-tapping that potential and turning the contact into a sale. If you are not collecting customer data in a GDPR compliant way, we can help there too, as GDPR trained specialists.Cut back on Google Ads, Facebook and Instagram Boosts and free-up staff time, as we do it all for you!

Overall, restaurant email marketing can be a valuable tool for building customer loyalty, increasing sales, and promoting your brand. We operate tried and tested data solutions to assist you in targetting your exiting customers, and capturing new ones. Potentially more effective, and cheaper than solus social media ads, boost and Google.

Complete our Contact form below or ENQUIRE HERE

As about our free ‘Digital Data Health Check’ to provide an overview of your data potential and how to spread the word of your business, and how we can improve your impact and engagement. 

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    Why Engage with a Hospitality Marketing Consultant?

    As all hospitality industry venues are facing increasing costs, low staffing issues, and wider digital marketing challenges. There are now more reasons to engage with an experienced Marketing Consultant who specialises in the hospitality industry, like our founder James Day. Now is the best time to look at a fresh new approach to your marketing [...]

    Which restaurant online reservations system?

    There are several online table reservation systems available in the UK, and the best option for your restaurant or establishment may depend on your specific needs and requirements. Many offer features, functions and facilities that may sound useful, but may never be used, especially if you do not have the in-house expertise to maximise these, […]

    Online Table Reservations: 7 reasons you should embrace new technology

    As all hospitality industry venues face increasing costs, now is the best time to look at removing pricey per-booking and referral fees from your existing online booking system, for a flat fee solution.  Online booking for restaurants is becoming increasingly important in today's digital age, but which online reservations provider should you choose? We researched [...]

    James Day Marketing Consulant Greatestbritish.org

    Why Engage with a Hospitality Marketing Consultant?

    As all hospitality industry venues are facing increasing costs, low staffing issues, and wider digital marketing challenges. There are now more reasons to engage with an experienced Marketing Consultant who specialises in the hospitality industry, like our founder James Day. Now is the best time to look at a fresh new approach to your marketing needs.

    There are several reasons why a restaurant owner may want to consider engaging with us as a hospitality marketing consultant to help your business:

    1. Expertise and Experience: We bring a wide range of expertise and experience to the table. We have worked with various types of restaurants and have seen what works and what doesn’t work over the years, and more recently applied tried and tested cost-effective solutions. We provide insights into the latest marketing trends, techniques, and tools that can help your restaurant stand out from the competition, whilst cutting your costs at the same time!
    2. Time and Resource Saving: Running a restaurant is a full-time job, and you as a restaurant owner may not have the time or resources to devote to marketing efforts. Hiring us can free up valuable time, allowing you to focus on other aspects of business operations. Do what you’re good at, and hire someone who adds value to other areas.
    3. Objectivity: Sometimes, as a restaurant owner you may be ‘too close’ to your business to see it objectively. We can provide an unbiased perspective, identifying areas that need improvement and recommending solutions.
    4. Cost-Effective: We can help maximise a marketing budget, ensuring that resources are allocated effectively to achieve the desired, and measurable results.
    5. Increased Revenue: We help increase revenue by attracting new customers and retaining existing ones through various tools and activities. We help develop effective marketing strategies and campaigns that target the right audience and drive traffic to your restaurant.
    6. Save on Employee Costs: As consultants are freelance, then costly full time employment costs such as Employee/er tax, NI, insurance etc are not needed. We will cover these ourselves out of our fees. Once the contract ends, costs are not on-going and no redundancy costs, as our marketing support is project based or on a short fixed term.
    7. Results Led: By nature, our quotes are geared to deliver results. So any expenditure is costed often returning a high ROI, or often our projects are self funding with measurable results throughout.

    Overall, engaging with us, or even asking us to explore your needs and provide a quote, can deliver valuable insights and expertise, save time and resources, provide an objective perspective, and help increase revenue.

    As about our free ‘Digital Health Check and Data Clean’ to provide an overview of your digital footprint across the web, and how we can improve your impact and engagement. 

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      Which restaurant online reservations system?

      There are several online table reservation systems available in the UK, and the best option for your restaurant or establishment may depend on your specific needs and requirements. Many offer features, functions and facilities that may sound useful, but may never be used, especially if you do not have the in-house expertise to maximise these, and are more often charged for!

      Here are some of the popular online table reservation systems in the UK and some of their features and cost guidelines:

      1. OpenTable: One of the most well-known and widely used online reservation systems in the UK, OpenTable allows customers to browse availability and book tables at participating restaurants in real-time. Features include customisable floor plans, automated waitlists, and the ability to take payments and deposits. OpenTable also offers marketing and promotional tools for restaurants to attract more diners. COSTS: Fixed fee + a bookings fees from their referrals, which can be up to £2.50 PER BOOKING! Note you also do not own your customer data, they have permission to market other restaurants in your area to bookers via their own portal.
        Ideal For: Busy venues who don’t mind paying the booking fees, or only market through their own website. Can be expensive per cover charges. Also referral fees via their portal.
      2. ResDiary: Another popular online reservation system in the UK, ResDiary offers customisable reservation widgets that can be embedded on a restaurant’s website or Facebook page. Features include table management, waitlist automation, and the ability to offer promotions and discounts to customers. ResDiary also integrates with other restaurant software, such as POS systems and marketing tools. COSTS: From £119 per month for up to 450 bookings. The scaled upwards to £245+ per month. Add gift vouchers for £35+ per month + 3% of sales! Ideal For: Quieter venues who don’t mind paying the booking fees, or only market through their own website
      3. Bookatable: (now The Fork, part of TripAdvisor) Allows customers to search and book tables at restaurants in the UK, as well as in other European countries. Features include real-time availability, customisable booking widgets, and the ability to take payments and deposits. Bookatable also offers marketing and promotional tools for restaurants to attract more customers. Integratable to TripAdvisor. COSTS: Monthly listing fee + a per cover charge on referrals.
        Ideal For: restaurants with on site marketing support
      4. Eveve: Eveve offers a range of reservation and management tools for restaurants, including online booking widgets, waitlist automation, and table management. The system also integrates with other restaurant software, such as POS systems and marketing tools. COSTS: Eveve’s pricing is based on a flat monthly fee, rather than a commission-based model. Ideal For: Restaurants with rooms and hotels with restaurants
      5. DesignMyNight: While primarily known as a nightlife and event platform, DesignMyNight also offers a table reservation system for restaurants. Features include real-time availability, automated waitlists, and the ability to take deposits and payments. DesignMyNight also offers marketing and promotional tools, such as targeted email campaigns and social media advertising. Ideal For: Branded/high end operators, multiple sites, or those with a fully trained front of house or marketing manager.
      6. SevenRooms: A cloud-based US based reservation and guest management platform designed to help restaurants, hotels, clubs and enterprises acquire, engage and manage clients. Features include request management, payment processing, tagging, customer segmentation, event ticketing and reporting.  Requires internal organisation skills to manage the system to its best effect and a very strong FOH.  COSTS: Premium prices start from approx £300 per month depending on your business needs, Plus add-ons, PLUS £800 set up fee! Ideal For: High end operators, multiple sites, or those with a fully trained front of house or marketing manager.
      7. SugarvineTables: Non nonsense bookings platform which delivers the restaurant user a full diary, desktop or list view of their bookings. COSTS: One of the few which has NO PER COVER CHARGE or referrals fee. Simple annual fee equivalent to £58 per month (flat annual fee £699 per annum) You own your customer data, which is sent to you by request for customer Email data targetting. Gift voucher and experience solutions available as a free add-on service!
        Ideal For: Independent food pubs, restaurants and those operators seeking a simple cost effective online booking solution.
        Example of Sugarvine’s FREE central marketing and online table listings here

      These are just a few of the online table reservation systems available in the UK, and there may be others that better suit your specific needs. It’s worth doing your research and considering factors such as pricing, features, and integrations with other restaurant software when choosing a reservation system for your establishment. NOTE: ‘COSTS’ indicated are a guideline only, based on our experience and industry research. Each operator offers a range of prices and promotions.

      Referral Discounts Available: Paid to you on our recommended online booking systems above. Contact us via the form below for more information and a no obligation referral. 

      READ MORE ON RECOMMENDED ONLINE BOOKING SYSTEMS AND SAVINGS HERE

      Need an online booking provider overview based on your business needs and required services? Contact us below for a free no nonsense review.
      Sugarvine Tables fee free online solutions

      Online Table Reservations: 7 reasons you should embrace new technology

      As all hospitality industry venues face increasing costs, now is the best time to look at removing pricey per-booking and referral fees from your existing online booking system, for a flat fee solution. 

      Online booking for restaurants is becoming increasingly important in today’s digital age, but which online reservations provider should you choose?

      We researched the market leaders, and found the most cost-effective for our customers. 

      Here are some reasons why our food pub and restaurant customers are embracing our recommended ‘no-fee’ partner at Sugarvine Tables.:

      1. Convenience for customers: Online booking allows customers to book a table at a restaurant at their own convenience, without having to make a phone call during business hours. This is particularly important for customers who may be located in different time zones or have busy schedules.
      2. Reduced workload for staff: Online booking systems can help to reduce the workload for restaurant staff by automating the reservation process. This means that staff members can focus on other important tasks, such as food preparation and serving customers.
      3. Improved accuracy: Online booking systems are generally more accurate than manual booking methods, as they eliminate the risk of human error in recording reservation details.
      4. Better customer data management: Online booking systems can help restaurants to collect and manage customer data more effectively. This information can be used to personalize marketing campaigns and improve the customer experience.
      5. Increased efficiency: Online booking systems can help restaurants to manage their reservations more efficiently, by allowing them to view and manage their bookings in real-time. This can help to reduce waiting times and improve the overall dining experience for customers.
      6. Zero Fees: Unlike most online booking systems, Sugarvine Tables delivers all this, and more, with no per-cover booking fees. A Simple monthly fee of £58, (or annual charge of £699 + VAT) covers all your needs, including Uk based support from their dedicated team of hospitality professionals. Read more about our commission free marketing solutions, including Sugarvine Tables
      7. Supported by us! Not only this, but as a client of ours, we help you through the process, including integrating the booking widget to your website, social media and emails – We will even help you promote your online reservations via our Email support packages.

      Overall, online booking for restaurants can provide numerous benefits, including increased convenience for customers, reduced workload for staff, improved accuracy, better customer data management, and increased efficiency. As such, it is an important tool for restaurants to consider when managing their operations.

      As about our free ‘Digital Health Check and Data Clean’ to provide an overview of your digital footprint across the web, and how we can improve your impact and engagement. 

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        Time For ‘Healthy’ Summer Drinks from ANON

        As Spring races onwards, the weather’s getting balmier and as we approach Summer, pub gardens from the coasts of Cornwall to the wilds of Wales have dusted off their outdoor furniture and polished up their cask ale taps, ready to serve eager crowds. Pub and restaurant gardens will likely become a hub of activity this summer. Many of us also fell in love with our own gardens in the past year or so, with impromptu BBQ’s and the relaxed delights of outdoor entertaining.

        I can’t deny I’m looking forward to that first sip of a cold, crisp glass of wine in the gardens of my own local restaurant, or savouring a well-made G&T on a peaceful summer’s evening – but alcohol, for me, has become an occasional treat – rather than a nightly necessity.

        Dry January (and this year even February and into March, in my case!) seems like a very distant memory now, but for me, those 60+ days of being alcohol-free were surprisingly enlightening. 

        It wasn’t just about giving my liver a break. Rather, the disaster that was 2020/21 has motivated me – like so many others – to take more responsibility for my health and be more mindful of what I’m consuming.

        I wasn’t particularly looking forward to it. The first few weeks were a blur of sugar-laden soft drinks and unsatisfying alcohol-free replicas which aimed to simulate the taste of alcohol, without the effects, both of which left me feeling quite bereft.

        Eventually, I started to create my own mocktails. Shunning alcohol forced me to be more creative with the ingredients in my glass, and in my quest to recreate the elusive ‘kick’ and complexity of an alcoholic drink, I discovered that all that was needed was a more of a grown up approach to ‘alternative no or low alcoholic’ drinks. 

        The satisfying sourness of ingredients like wild sea buckthorn juice and my go-to local discovery, Willy’s organic apple cider vinegar, created just down the road in rural Herefordshire, make for a superb mocktail ‘base’. In fact, ‘drinking vinegars’ like apple cider, with the live ‘Mother’ enzyme are increasingly used as ‘cocktail shrub’ – a concentrated syrup made from fruit, sugar and vinegar to create a sweet or sour acidic mixer.

        Also for a more ‘traditional’ approach, I discovered ‘ANON Non Alcoholic’ drinks, created by a friend of mine. 

        Below are some of the details on each he shared with me:

        Anon non alcoholic spirits range

        ANON Bittersweet Aperitif

        Designed for spritzing, mixing and negroni making blends of natural flavours and botanicals : Bitter Milano including wormwood, vermouth, orange, gentian and quassia extracts.
        The palate profile is complex and developed with hints of orange, citrus and herbs. I find best served over ice, in a large wine glass, topped with soda water, tonic or prosecco, with a slice of orange

        ANON Spiced Cane
        Use it like rum, it is designed to be drunk on its own, mixed with coke or in a great mocktail. Blends of complex flavours and botanicals create a warming spice with hints of cinnamon, lemon, vanilla and ginger
        Best served in a tall glass, over ice, topped with coke and a slice of fresh lime.

        ANON English Garden
        This is new, in time for this years Jubilee Summer! A non-alcoholic alternative to Pimms, perfect for a sun-kissed summer afternoon. Blends of natural flavours combining classic summer fruits, cucumber, mint, orange, apple and strawberry
        Best served in a tall glass with plenty of ice, a sprig of mint, topped up with lemonade, tonic or (for the decadent) prosecco. Also just Awarded a Bronze medal at the prestigious London Spirit Awards 2022!

        The inner wellbeing this has brought simply doesn’t compare to the short-lived perks of a nightly G&T. So if you’re looking forward to outdoor entertaining but you want to put your health first, I heartily recommend getting creative with mocktails – you’ll enjoy a moreishly robust punch, but without the guilt.

        Interest in more on ANON? Visit their website here
        Pissst…Save 25% off if you apply code GBX25 before June 1st!

        Here’s to a more ‘responsible’ 2022 – cheers!

        Tips for Going Alcohol-Free

        When it comes to Tips for Going Alcohol-Free, the most important thing to remember is that it’s okay to take things slow. If you’re used to drinking every day, start by cutting back to just a couple of times a week. Once you’re comfortable with that, try going a few days without drinking at all. And finally, once you’ve mastered that, aim to go an entire month without touching alcohol.

        Of course, everyone is different and some people may find it easier to go cold turkey while others may need a more gradual approach. The key is to find what works best for you and stick with it.

        TRADE TRIAL OFFER:
        Don’t just take my word for it, try ANON for your own bar,
        ideal for Summer drinks and much needed profit margins!
        Reply here for a free sample 20cl trial 3 pack (pictured)

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        Chef Adam Handling to launch first new venue outside London

        On May 17th, renowned Chef Adam Handling will be opening his first ever venue outside of London – The Loch & The Tyne, a restaurant, pub, and rooms in the countryside of Old Windsor.

        Following an unprecedented year for the hospitality industry, including the closure of two of his own restaurants, Adam is determined his group will bounce back from this long year of lockdowns all guns blazing, with the opening of his first-ever pub. Adam intends to make this one of the most sustainable pubs in the UK, complete with luxury bedrooms for overnight guests.

        Everything about The Loch & The Tyne is rooted in ‘Sustainable British luxury’, with exceptional attention to detail in every corner and truly personal touches throughout. The venue is the perfect countryside location for weddings, private events, and country getaways. Adam and the team have designed bespoke packages, including the Gastronomic package which offers a 2-night stay, lunch or dinner in both Adam’s flagship restaurant The Frog in Covent Garden and The Loch & The Tyne, as well as a private chauffeur to take guests to and from each of Adam’s locations.

        In another first for Adam, he has named two of his chefs as Co-Chef Proprietors. Adam’s core ethos behind his restaurant group is the development of his team, which is why Steven Kerr, his Group Executive Chef, and Jonny McNeil, Head Chef at Adam Handling Chelsea, will be taking the reins on Adam’s most exciting venture. Steven and Jonny have worked for Adam for 13 and 11 years respectively and Adam is gifting them this new site as an opportunity to showcase the skills they have learnt during their time with Adam. In fact, the name of the pub is representative of where Adam first met both Steven and Jonny – 2008 in Newcastle and 2010 in St Andrews.

        Adam’s vision for The Loch & The Tyne is for it to be a local favourite, a home-from-home for destination diners, as well as enticing both UK travellers and international holidaymakers looking for the perfect countryside escape in this iconic Royal Borough.

        PUB

        The Loch & The Tyne will be Adam’s take on a traditional British pub. Open 7 days a week, every day of the year, it offers a relaxed and cosy space where guests can pop in for a quick drink or retreat for the day trying out the thoughtfully-curated list of local craft beers and wine. The menu will celebrate English wines, both still and sparkling, as well as offering a fine wine selection at much lower margins to make fine wine accessible.

        The pub snacks menu will be an exercise in luxurious sustainability, showcasing Adam’s commitment to minimising food waste and creating quintessentially British zero-waste dishes. The team will be utilising the whole lamb, including the offal, to make their own haggis for ‘Haggis scotch egg, sauce ‘a broon’’. It’s also in the pub where guests will find Adam’s signature snacks – those craving Adam’s ‘Chicken Butter’ will find it served with warm Newcastle brown ale sourdough, and, of course, his much-loved ‘Cheese Doughnuts’ will be in plentiful supply.

        RESTAURANT

        With Steven and Jonny having been Adam’s right-hand men for so long, there’s no doubt guests can expect the same Adam Handling brilliance in Windsor that they have come to know and love in London. As well as signature favourites from over the years, including ‘Mother’, ‘Lobster Wagyu’ and The Frog E1’s legendary ‘Mac & Cheese’, you’ll find some new additions from Steven and Jonny’s fresh country inspiration, utilising the vegetable gardens that have been designed for a constantly-changing sustainable menu. Although the full menu is yet to be revealed, guests can expect a true celebration of seasonal British produce, including a take on Balmoral chicken, with foraged wild garlic and black truffles. The Sunday Lunch is also one not to be missed – think Beef Wellington, horseradish and smoked hispi cabbage, paired with incredible English wines. Equally, no pub is a pub in Adam’s eyes unless it has an incredible trifle on the menu, and this one is a real treat as the recipe is inspired by Jonny’s grandmother.

        The restaurant interiors will reflect the history of the building and the local area. Originally two gamekeepers’ cottages, wood plays a huge part in the design along with characterful accents of brass and copper. This more traditional style is cleverly juxtaposed with some of Adam’s favourite modern art pieces.

        ROOMS

        The two bedrooms available at The Loch & The Tyne have been created with history and luxury in mind – every piece of furniture tells a story. Expect ultra-comfortable beds, a freestanding bath in the living room and peace and tranquility all round. Room packages include a decadent breakfast feast and the ideal countryside extras, such as full access to the gardens and the option to take one of the Nespresso Velosophy bikes (made using recycled coffee capsules) for a spin round the local area.

        Whilst Adam and his group are widely known for their commitment to sustainability, this opening represents an opportunity for Adam to implement it on a larger scale that’s rooted in every aspect of the building. He’s determined to make this one of the UK’s most sustainable pubs. The site includes its own vegetable gardens, orchard, flowerbeds, an area for composting biodegradable waste from the kitchen, and solar panels to reduce electricity consumption. Adam has also teamed up with Estrella Damm to create an eco-beer garden which will incorporate solar-panelled phone charging points, blankets made from recycled materials, hot water bottle covers knitted by Adam’s mum, and table décor using homegrown herbs. Upcycled furniture has been used throughout the entire building, and water used in all of the sinks will be recycled as toilet water, minimising water waste.

        Says Chef Owner Adam Handling, “Without the strength and versatility of my incredible team, I wouldn’t have even been able to open anything this year, let alone this absolutely stunning pub. I’ve always dreamed of having a pub as part of the group and to have Steven and Jonny, who have both worked with me for such a long time, at my side is such a great feeling. They aren’t just my team, they’re my best friends and have helped me to build my restaurant group. To be able to make them Co-Chef Proprietors is the most exciting and rewarding feeling in the world. I’ll be visiting them every Sunday for a roast and a pint!”

        Further information: www.lochandtyne.com

        Read our exclusive ‘GourmetXperience’ interview with Adam Handling on his ‘Hame’ At Home Chef Experience kits here

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        Michelin Guide Great Britain and Ireland 2021 Revelation Greatestbritish.org

        Michelin Guide Great Britain and Ireland 2021: Relevance or Revelation?

        HOSPITALITY FORUM REPORT

        Following Michelin’s announcement that its annual guide would switch to a virtual ‘digital only’ format and be delayed until January 25th 2021 for their Great Britain & Ireland edition, to be held at a closed event at The Dorchester, ‘highlighting the resilience, quality and potential of the industry across the UK and Ireland’, The Greatest British Hospitality Company hosted a forum of industry professionals and influencers, to explore its relevance in the current economic climate, and identify how the sector can adapt the the challenging operating conditions they currently face.

        Our aim is to identify how our hospitality sector can not only survive through this crisis – but hopefully thrive.

        Current contributors and collaborators include:

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        Is the Michelin Virtual-Guide 2021 Still Relevant in a Pandemic?

        “At a time when restaurants and pubs are closed, why then would we be launching a guide and awarding Stars? The answer is simple: we want to promote the industry as much as we possibly can. We want to celebrate the many amazing restaurants in Great Britain & Ireland and all the hugely talented chefs and restaurateurs. We want to shine a light on our industry, to keep people talking about it in the media and remind everyone of what we have, and to bring news of our great restaurants to a global audience.” Commented Michelin.

        In France the 2021 Michelin Guide was announced on January 18th, again virtually, from the prestigious Jules Verne Restaurant located within the Eiffel Tower. The guide’s inspectors assessed those to be included in between France’s lock-downs, drawing on inspectors from all over the World to apply an ‘all seats to the tables’ approach, inspecting all restaurants in 200 days only, instead of the usual 365! (See Summary of the French 2021 Guide results below)

        Is this a flavour of how they will approach the GB & Ireland Guide later this month?

        We were re-assured by Michelin early on that the GB & I Guide inspections commenced back in August 2019, providing much of the assessments before the first lock-down in March 2021. But many of those restaurants have changed their offering, adapted set up and many even closed permanently due to pandemic pressures. Some have even re-focused and improved, upping their game, until this closure hit.

        Is the guide still relevant in this fast-changing landscape?

        The industry consensus definitely suggests so. In fact, the guide may be more important now than it ever has.

        Much like haute couture from the fashion houses of Paris and Milan will be translated onto global catwalks and ultimately filter down to High Street clothing retailers, the hospitality industry will look to Michelin for inspiration on how the top rated restaurants are innovating and adapting their offering in the face of a pandemic.

        Beyond the need to adapt and innovate, restaurants at all levels still need to see how new cooking techniques, flavour combinations and styles of presentation are influencing cookery.

        “For the chef, Michelin is god,” says Andreas Antona. “We can’t do without them because there has to be some kind of benchmark of quality, and trusted information for the customer on where to go and what to eat.

        “Could they be out of date if they were published now, instead of in January? Very much so, because we really have no idea what the restaurant landscape will look like by then. But the guide is a crucial tool for hospitality and we need to work together to make sure it’s a platform that supports the industry as a whole.”

        John Williams agrees: “It’s important that chefs, restaurateurs and guides like Michelin can come together, listen to feedback and have an open and honest discussion on how we can adapt and develop a better understanding between venues and customers.”

        From a diner’s perspective, the Michelin guide is equally important. “Moving the guide back to January 2021 is a reasonable response,” says Andy Hayler.

        “We know there have been some big changes in the sector; that many restaurants are working with smaller teams and smaller menus. Ultimately, Michelin can only inspect on what they see at that time, and reflect it back within the guide – because that’s the experience the customer will be having.”

        Shaun Rankin of Grantley Hall, holder of previous Stars recently commented on the prospect of the Michelin Guide announcement in January “Our focus is the customer. Guides and accolades are always welcomed, but to us the paying customer is who we strive for.”

        WATCH A TASTER OF OUR FORUM’S MICHELIN VIEWS ON THE QUESTION OF ‘RELEVANCE’ & HOW TO ADAPT BELOW:

        Michelin Guide 2021

        How have public attitudes to hospitality shifted since lockdown?

        Public sympathy for the hospitality sector has risen since the first lockdown, and there is a strong nationwide understanding and appreciation for the challenges it’s had to face.

        Concerns around safety, however remain paramount. Many of the typical diners at Michelin starred restaurants tend to be in the older age brackets and are therefore more vulnerable, so providing reassurance that all possible safety measures are in place is critical. Andy Hayler, a prolific Michelin Diner, commented on his first post-lockdown experiences;

        “I checked the website of every restaurant I was visiting to make sure they’ve got a clear COVID policy,” says Andy. “Whether they were providing social distancing, increased ventilation or wearing masks, the specifics of that policy doesn’t matter too much – as a diner, I just needed to know that they’re taking it seriously.”

        As the vaccine is rolled out, no-one knows what the mindset of those who have received it will be when the hospitality sector re-opens.

        Andreas added: “As a business, we actually come out of the first COVID lockdown as a better and more focussed operation. Because we were working with a smaller team, we had to concentrate our efforts and focus on doing two or three main courses really, really well – rather than trying to juggle half a dozen.

        “Good food is about precision engineering, and we’ve now got the time and opportunity to focus entirely on making sure it’s perfect, because it’s up to us as Michelin chefs to do that. There are also simple incentives that can really help you as a business – we’ve taken inspiration from the Roux Brothers and created a very successful three-course menu with half a bottle of wine, and that’s worked really well for us, and now we have added our Antona At Home‘ solution during this lockdown whcih is keeping us focused”

        However, if the public looks to any industry to exemplify the ‘new normal’, hospitality is a clear indicator. The service sector, when fully open, is already governed by strict hygiene standards, and has historically been required many times to develop flexibility in the face of new challenges.

        Perhaps Michelin’s ‘Revelation’ will become a new Star to aim for once the industry re-opens, in whatever form they can when restrictions begin to be lifted once more.

        They will need to adapt as much as those who serve it, to survive. 

        Michelin Guide France 2021 Summary:

        Last year’s 29 “three-stars” remain.
        57 new restaurants make it to Michelin 2021.
        54 have been awarded their first star (5 more than in 2020).

        In Paris and Ile-de-France, the Guide Michelin 2021 decided to award 7 restaurants with one star:

        Mory Sacko, Mosuke, Paris
        Sébastien Sanjou, Paris
        Jacky Tauvry, Paris
        Jason Gouzy, Pantagruel, Paris
        Enrique Casarrubias, Oxte, Paris
        Assaf Granit, Shabour, Paris
        Baptiste Renouard, Ochre – Rueil-Malmaison

        Two Star:

        Hélène Darroze,Marsan, Paris
        Cédric Deckert, La Merise, Laubach (Alsace)

        Three Star: Alexandre Mazzia for his AM restaurant in Marseille.

        The Michelin Guide Great Britain & Ireland 2021, is this a flavour of next weeks awards?
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        The Michelin Guide launch is at 6pm on 25th Jan 2021

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